Abstract

The study explored the interplay between interactive visual design, cultural philosophy, and emotional responses within virtual reality environments. A mixed methods approach was employed, utilizing surveys, interviews, and focus group discussions. In terms of design preferences, participants showed a slight favor towards minimalist aesthetics with natural elements, while still appreciating vibrant colors and high levels of detail. Interactive elements and clear narrative structures within the VR environment were highly desirable.  Thematic analysis of interview data (aligned with Chinese cultural philosophy) highlighted the importance of design elements that resonate with cultural practices. Familiarity with cultural elements fostered a sense of respect and tradition (Li), while storytelling through design embodied the Daoist concept of effortless action (Wu Wei). Interactive design elements that aligned with cultural practices promoted a sense of participation and connection (Ren). Emphasis was placed on the importance of authenticity in portraying cultural practices (Zhong), reflecting a desire to learn and engage actively with the presented culture (Xuexi). Respectful depictions of religious practices were essential, aligning with the Confucian concept of filial piety (Xiao) and respect for traditions. When designing VR experiences, incorporating symbolic elements that hold meaning within a particular culture (Li) was seen as favorable. The participants also expressed a desire for a balance between immersive experiences and opportunities to learn about the culture (Junzi).